We are in the midst of an information explosion. Not just in amount of data, but advances in how to collect, analyze, and apply that data within the consumer insights industry. We try to figure out what’s going on in people’s heads – from consumers’ media consumption and purchasing behaviors to thought and decision-making processes about brands, services, products, and even political candidates.

Nowhere is the huge growth of the information industry more pronounced than in the field of marketing communication research (also known as marketing research and the consumer insights industry). This area offers many lucrative entry-level positions and excellent prospects for advancement. Recent graduates from this program are working as marketing research analysts, consumer data analysts, data visualization and analytics consultants, and market planning strategists, among others.

Seize those opportunities. BU’s Master of Science in Media Science with a concentration in Marketing Communication Research uniquely prepares you for this booming industry. Our program will prepare you for both the theory and the practical know-how and expertise to be able to get the job done, on the first day of your employment and for years beyond.