Our Master of Marketing Research (MMR) program at the Terry College of Business was the first Master of Marketing Research program in the U.S. and is internationally regarded as the standard of comparison for such programs.
MMR students pass high entrance requirements to be admitted and are then immersed in a rigorous academic program with hands-on use of the same analytics tools and research methods used by marketing research industry to guide business decisions. In addition to the research tools, our program emphasizes business applications and students acquire a solid grounding in marketing strategy.
As a result, our MMR graduates are highly sought after by both the marketing research industry and market intelligence/consumer insights departments of major corporations. Our program maintains ties with many partner corporations who, acting as Advisory Board members, guide the program content for standards and relevancy. With more than 675 MMR alumni, the program’s graduates hold many leadership positions in marketing research and consumer insights.
Required Documents — Attach documents to online application
1. One Unofficial transcript from institutions you’ve attended (submit official transcript if admitted)
2. All international students are required to take the TOEFL or IELTS exams. The minimum TOEFL should be 90 with IBT speaking scores over 25. The minimum IELTS should be 8.
3. GMAT or GRE scores
4. Three letters of recommendation
5. Résumé (1 page)
6. Statement of Purpose
Additional Documents for International Applicants
1. Two proofs of degree
2. TOEFL scores: All international students are required to take the TOEFL or IELTS exams. The minimum TOEFL should be 90 with IBT speaking scores over 25. The minimum IELTS should be 8.